The Effect Of Price And Product Quality On Sales Volume In SMEs Products Kota Pari Village

Authors

  • Yana Diana Study Program of Management, University of Pembangunan Panca Budi
  • Vina Arnita Study Program of Accounting, University of Pembangunan Panca Budi
  • Sri Rahayu Study Program of Management, University of Pembangunan Panca Budi
  • Fathul Fahrozi Nasution University of Pembangunan Panca Budi

Keywords:

SMEs, quality on sales, profit, sales volume

Abstract

The goal of every business is to make a profit, and there are many ways to achieve this. The company reached, including the increase in volume sales along with SMEs products in Kota Pari village Pantai Cermin District, Serdang Bedagai Regency, with the aim of further sales growth. Check is designed to analyze the influence of price and product quality on sales volume. partial and simultaneous sales. This study used linear regression analysis doubles. The data used is primary data that comes from the random distribution of the questionnaires directly to SMEs customers in Kota Pari Village. 30 samples were used respondents. The test is carried out in three steps: validity and reliability tests, tests Classical hypotheses and hypothesis tests. The test results show that the value of the coefficient marks (R2 ) of 0.95 or 95%, while the remaining 5% is influenced by other variables. Partial examination and contextual examination of the price and quality of the product has a significant impact on sales volume. MSMEs in the city of Paris should really do this pays attention to the price and quality of the product because these two variables are very important has an impact on sales volume.

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Published

2024-02-20