Implementation of Accounting Information System and E-Marketing in increasing MSME income in Kota Pari Village
Keywords:
Accounting_Information_System; E_marketing; MSMEs; Community_income.Abstract
This study aims to analyze the application of accounting and e-marketing information systems in order to increase the income of micro, small, and medium enterprises (MSMEs), especially palm sugar business actors in Kota Pari Village. The research method used is a case study with a qualitative approach. Data collection is carried out through observation, interviews, and documentation. This study aims to analyze accounting information systems and e-marketing for MSMEs in Pari Serdang Bedagai City Village. This type of research is descriptive using a qualitative approach. The data analysis techniques used in this study include observation, interviews, and documentation. The results of the study show that the application of accounting information systems helps MSMEs in recording and managing finances in a more structured manner. Based on the analysis of marketing events for brown sugar production, it is generally still running traditionally, namely from word of mouth, the marketing channel is carried out only from producers to collectors. Their obstacle is the lack of knowledge about e-marketing due to the level of education and lack of socialization about the e-marketing system. The implementation of e-marketing allows MSMEs to expand their marketing reach and increase online sales. The integration of these two components has proven to be effective in increasing MSME income in Kota Pari Village. This research provides practical implications for MSMEs to continue to develop information technology and digital marketing capabilities to support business growth. For local governments, the results of this research can be used as input in developing information technology-based MSME empowerment and development programs.
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