Application of Product Innovation, Digital Marketing and Product Quality to Competitive Advantage in SMEs in the Village of Pari City, Serdang Bedagai Regency
Keywords:
Skills, Education, Quality of Performance and CompetenceAbstract
This study identifies the location of the Pari kabupaten serdang bedagai. Its type is quantitative and associative, with around 35 respondents who are either residents or members of the UKM that is present in the Pari kabupaten. Desa Pari is one of the most unggulous towns in the area. Its main focus is on the government's policies, which only allow for effective construction in the areas of farm and husbandry. However, among the other resources available in this city, there are still UMKM that can improve a certain area, but the government still focuses on preservation and development. The development policy carried out by the Pari City Village Government focuses on the agricultural and livestock sectors because these sectors are still the main sectors in the village economy. community competence. in Pari village itself, the community, especially parents, only criticize elementary school education, and being fishermen, there are many roles of education that will also advance the village or compete in education. high school and not continuing to college, the lack of education will affect the lack of results of their work, and what's more, with their understanding of quality work in the Pari village, it is not possible to find out which performance is quality or not.
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