Literacy Of Selling Prices, Raw Materials and Product Quality On Purchasing Decisions Through Consumer Loyalty As A Mediating Variable In Smes In Klambir V Village, Deli Serdang Regency

Abstract

The development of a village is very important for the surrounding community, one of the village's progress is through good business, good natural resources and professional human resources. This means that progress in a village can be realized more quickly. Klambir V village is often hampered in deliveries, therefore many entrepreneurs increase the selling price of products because the raw materials produced in this village are no longer viable, so raw materials are imported from outside the area, so production will also affect the materials. The increase in raw materials and poor quality has influenced the lack of people to buy. This is a phenomenon in Klambir V village. Consumer buying interest is the stage where consumers form their choice between several brands that are included in the choice set, then at this stage consumers will decide to buy the product or not. The process of buying interest starts from the emergence of a need for a product or brand, then the processing of information by the consumer, then the consumer will evaluate the product or brand. The results of this evaluation ultimately give rise to the intention or intent to buy before consumers actually make a purchase.?