Implementation of Financial Literacy Based On Financial Technology On The Sustainability of Small and Medium Enterprises (SME) In Mangrove Forest Tourism Village, Pantai Cermin

Authors

  • Geby Citra Ananda University of Pembangunan Panca Budi
  • Maya Syaula University of Pembangunan Panca Budi
  • Zuhri Ramadhan University of Pembangunan Panca Budi
  • Agung Sahputra University of Pembangunan Panca Budi

Keywords:

Fintech, Financial Literacy, MSMEs, Mirror Beach Mangrove Forest Tourism

Abstract

This community service activity aims to socialize the use of financial technology (fintech) as a financial medium for MSMEs in the Pantai Cermin Mangrove Forest Tourism Village. This socialization is inseparable from an understanding of financial literacy. Fintech is a form of digital finance that can be accessed anywhere and anytime using gadgets as a medium. This socialization is carried out to increase the understanding and ability of the community and tourism managers in utilizing digital payment technology, so as to increase the efficiency and convenience of transactions at tourist attractions. The methods used in this activity include counseling, training, and direct simulation of the use of Fintech. Examples of Fintech include QRIS, DANA, OVO and so on. Socialization participants consisted of tourism managers, traders around the tourist area, and visitors. The results of this activity showed an increase in participants' understanding of Fintech and their ability to use it as a means of payment. In addition, this activity also succeeded in encouraging the adoption of Fintech in Pantai Cermin Mangrove Forest Tourism, which is expected to support increased tourist visits and operational efficiency of tourist attractions. This activity is expected to be an example for other tourist destinations in adopting digital payment technology, so as to encourage digital transformation in the tourism sector. Evaluation and monitoring of the use of Fintech will continue to be carried out to ensure the sustainability and optimization of the benefits of this socialization activity.

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Published

2024-09-01