The Role Of The Binjai Tavip Market As A Distribution Center For Local Agricultural Products In Binjai, North Sumatra
Keywords:
Tavip Binjai Market, distribution of agricultural products, market infrastructure, logistics system, digital marketing.Abstract
Tavip Binjai Market is one of the main markets in Binjai City, North Sumatra, which has a strategic role in the distribution of local agricultural products. This study aims to analyze the role of Tavip Binjai Market in distributing agricultural products, identify factors that affect the effectiveness of distribution, and formulate strategies to improve market efficiency as a distribution center. The research methods used include qualitative and quantitative approaches with data collection techniques through observation, interviews, and literature studies. The results of the study show that the Tavip Binjai Market plays a role as the main trade and distribution center for local farmers, maintaining price stability, increasing the income of farmers and MSMEs, and supporting food security in the Binjai area and its surroundings. However, the effectiveness of distribution in this market is still influenced by several obstacles, such as limited infrastructure, suboptimal logistics systems, dependence on intermediaries, and competition with imported products. To overcome these challenges, this study recommends several strategies, including improving market infrastructure, optimizing transportation and logistics systems, strengthening the role of cooperatives and partnerships, utilizing digital technology in marketing, and enforcing regulations that support price stability and protection of local products. With the implementation of the right strategy, it is hoped that the Tavip Binjai Market can be more optimal in supporting the distribution of local agricultural products, thereby providing greater economic benefits for farmers, traders, and the community as a whole.
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