Chatgpt App Trust Level Measurement (Artificial Intelligence) Use Technology Acceptance Model (TAM) Among The Campus Community
Keywords:
ChatGPT, Technology Acceptance Model (TAM), campus community.Abstract
This study aims to measure the level of trust of the campus community in the use of the ChatGPT application, an artificial intelligence system based on a language model, using the Technology Acceptance Model (TAM) approach. The TAM approach is used to analyze factors that affect the acceptance of technology, such as perceived usefulness, perceived ease of use, attitude toward use, and behavioral intention to use). This study uses a survey method with questionnaires distributed to students, lecturers, and administrative staff in the campus environment. The results of the study show that the perception of usability and ease of use has a significant positive influence on attitudes and intentions to use ChatGPT. In addition, the aspect of trust in data security and the ethics of using technology is also an important factor in shaping the level of trust of the campus community.The findings of this study contribute to the development of artificial intelligence technology, especially in the context of higher education. The practical implications of this research can be used by application developers to improve the design and features of ChatGPT to better suit the needs of users in academic environments. In addition, the results of this research also provide insights for educational institutions in utilizing AI applications as a tool to support learning, research, and administration. This study emphasizes the importance of building user trust through transparency and risk management related to artificial intelligence technology, so as to increase the adoption and acceptance of technology among the campus community.
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